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The Lo & Behold Group

Brand Identity
Brand
The Lo & Behold Group
ProjectBrand Identity
Date

Oct 2025

Description

The Lo & Behold Group engaged OMFGCO and Joseph Koh to develop a comprehensive brand identity that integrates custom typography into the built environment. The project spans various touchpoints, from exterior architectural signage and wayfinding to interactive mural work and motion graphics. By using a vibrant color palette of terracotta, warm gold, and bold orange, the design creates a cohesive visual language across the multi-story complex. The execution relies on a minimalist approach to graphic design, utilizing clean handwritten letterforms and geometric layouts that transition between static and motion graphics. The work captures a strong sense of place, with photography highlighting how bespoke stenciled typography and directional markers interact with urban textures and natural light to guide pedestrian flow.

Style

Commercial, Vertical, Clean

Techniques

Natural light

Context

Advertising Campaign

Associated creatives

OMFGCO
OMFGCOGraphic Design
Joseph Koh
Joseph Koh
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