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The Lo & Behold Group: Brand Identity

Brand
The Lo & Behold Group
Date

Oct 2025

Description

The brand identity project for The Lo & Behold Group by OMFGCO and Joseph Koh centres on a comprehensive visual system that bridges architectural design and environmental graphics. The work features a distinctive typographic language, utilizing custom letterforms and bold, warm-toned wayfinding elements that integrate with modern building facades. Executing a cohesive aesthetic across physical and digital spaces, the identity leans into a minimalist palette of terracotta, orange, and peach. The project utilizes motion graphics and high-contrast editorial photography to articulate a clean, graphic sensibility within the urban environment, emphasizing geometric form and architectural interaction.

Style

Commercial, Vertical, Clean

Techniques

Natural light

Context

Advertising Campaign

Associated creatives

OMFGCO
OMFGCOGraphic Design
Joseph Koh
Joseph Koh
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