The Lo & Behold Group
Brand Identity
Oct 2025
The Lo & Behold Group engaged OMFGCO and Joseph Koh to develop a comprehensive brand identity system. This project integrates bespoke typography and wayfinding into the built environment, utilizing a warm, saturated color palette of terracotta, peach, and vibrant orange to define the architectural aesthetic. Minimalist graphic interventions, ranging from bold stencilled pavement markings to geometric exterior signage, establish a cohesive visual language across the multi-story complex. Through a series of motion graphics and editorial photography, the work captures a dynamic interaction between typography and urban context. The application leans into a clean, minimalist approach, relying on natural light and sharp architectural lines to highlight the textural interplay between plaster, concrete, and custom signage.
Commercial, Vertical, Clean
Natural light
Advertising Campaign
