The Lo & Behold Group Brand Identity 2025

Description

This photograph captures a vibrant brand identity installation for The Lo & Behold Group, designed by OMFGCO and Joseph Koh. A bold, chunky orange bench featuring distinctive custom typography dominates the foreground, positioned outside an architectural facade with painted pink and yellow panels. Pedestrians walk by in the background, adding a sense of scale and life to the scene. Natural daylight illuminates the tiled ground and structural overhang, casting soft shadows across the composition. The clean lines and saturated color palette highlight the graphic design elements integrated into the built environment.

Style

Vertical, Commercial, Earthy, Minimalist

Techniques

Natural light

Color

Background

Commercial Office

Context

Advertising Campaign