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BrandThe Lo & Behold Group
ProjectBrand Identity
Person wearing white shorts and high-top sneakers walking on dark asphalt painted with the words JALAN JALAN

The Lo & Behold Group Brand Identity 2025

Associated creatives

OMFGCO
OMFGCOGraphic Design
Joseph Koh
Joseph Koh

Tags

person walking on asphaltperson walkingwhite high-top sneakershigh-top sneakerswhite shortsstreet typographypainted road markings

Description

This image for The Lo & Behold Group brand identity project captures the lower half of a person walking across dark asphalt. The subject wears white shorts, white crew socks, and white high-top sneakers, casting a long, sharp silhouette shadow to the left. Painted white road markings appear on the grey surface, prominently featuring the repeated text JALAN JALAN stencilled in bold capital letters. The high-contrast vertical composition emphasizes graphic lines, textures, and street-level urban design.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color

Pure White (50%)
Medium Grey (50%)

Background

Road

Context

Advertising Campaign