Stockholm Surfboard Club Fall 2025 Ad Campaign 2025

Description

This image for the Stockholm Surfboard Club Fall 2025 ad campaign captures a large poster pasted onto a concrete support pillar underneath a highway overpass. The poster features a woman standing with a neutral expression, wearing a patterned long-sleeve top and dark trousers. The surrounding scene depicts a multi-lane road beneath concrete freeway bridges under daylight. Photography by Alex Knost, with art direction by Karl Bolander.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Carpark

Context

Advertising Campaign