Fall 2025 Ad Campaign 2025

Description

Stockholm Surfboard Club Fall 2025 ad campaign editorial featuring a person standing outdoors beneath a concrete overpass. The subject wears a bright orange textured sweatshirt with branded lettering on the back, paired with a plaid skirt and holding a dark handbag. They stand near a chain-link fence beside a dirt embankment and concrete pillar under natural daylight. The shot was captured by photographer Alex Knost with art direction by Karl Bolander.

Style

Editorial, Vertical, Warm, Grainy

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Bridge

Context

Advertising Campaign