Fall 2025 Ad Campaign 2025

Description

This photograph for the Stockholm Surfboard Club Fall 2025 ad campaign captures an architectural exterior scene under a clear sky. A person wearing a bright orange jacket stands in the foreground, facing a contemporary multi-story stucco building with horizontal windows. The warm, low-angle lighting highlights the textures of the building facade and the figure's apparel. The imagery reflects the brand's aesthetic direction, photographed by Alex Knost with art direction by Karl Bolander.

Style

Editorial, Vertical, Warm, Nostalgic

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Residential Building

Context

Advertising Campaign