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A person with long blonde hair wearing a blue beanie and t-shirt standing near a building exterior with large green-tinted windows

Fall 2025 Ad Campaign 2025

Associated creatives

Tags

Description

This image from the Stockholm Surfboard Club Fall 2025 ad campaign was photographed by Alex Knost with art direction by Karl Bolander. The scene features a person with long blonde hair wearing a blue beanie and patterned t-shirt standing near a light-colored building exterior. Large green-tinted windows dominate the left side of the frame, reflecting a bright sun and distant figures outdoors. The composition utilizes natural lighting and warm tones against concrete architectural surfaces.

Style

Editorial, Horizontal, Warm

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Powder Blue (30%)
Beige (40%)
Jet Black (30%)

Background

Residential Building

Context

Advertising Campaign