Stockholm Surfboard Club Fall 2025 Ad Campaign 2025

Description

Captured by photographer Alex Knost with art direction by Karl Bolander, this vertical portrait for the Stockholm Surfboard Club Fall 2025 ad campaign features a person standing centered in a doorway. The subject has long blonde hair and is captured with a multiple exposure technique, creating a translucent, layered visual effect. They wear a dark short-sleeved top layered over a long-sleeved light-colored garment, with a patterned accessory tied around the waist and denim trousers. The interior setting features plain walls and a white door frame with a metallic handle. The overall aesthetic is raw and artistic, highlighted by a subtle film grain and natural lighting.

Style

Editorial, Vertical, Grainy, Raw

Techniques

Analogue / film, Multiple exposure

Industries

Designer Fashion

Color

Background

Hallway

Context

Advertising Campaign