Stockholm Surfboard Club Fall 2025 Ad Campaign 2025

Description

Stockholm Surfboard Club Fall 2025 ad campaign image featuring a cardboard cutout of a person with long blonde hair and a beanie sitting inside the tan leather interior of a parked car. The cutout wears a printed t-shirt and is positioned against the front passenger seat. Through the car windows, a suburban residential street and clear sky are visible under natural daylight. The shot was captured by photographer Alex Knost with art direction by Karl Bolander.

Style

Documentary, Vertical, Desaturated, Golden Hour

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign