Fall 2025 Ad Campaign 2025

Description

This image from Stockholm Surfboard Club's Fall 2025 ad campaign features a grey cat partially nestled inside a white and black tie-dye sweatshirt. The garment lies flat on a solid green background, showing distinctive dark ink smudges and patterns across the fabric. Natural lighting highlights the textures of the knit material and the fur of the cat peeking out from the collar. The composition is captured from an overhead perspective, emphasizing the playful interaction between the animal and the apparel. Alex Knost served as the photographer for the project, with art direction by Karl Bolander.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Sportswear

Color

Background

Solid Colour

Context

Advertising Campaign