South East Centre for Contemporary Art Brand Identity 2024

Description

This photograph documents the brand identity project for the South East Centre for Contemporary Art, featuring a person wearing a striped shirt and holding a bright yellow canvas tote bag printed with custom black typography. The subject stands in an interior space with textured vertical elements and patterned architectural screens in the background. Natural lighting illuminates the scene, accentuating the textile textures of the clothing and bag. The project photography was led by Katherine Lu and David Rogers, with graphic design by Primary Works and web development by Sam Morgan.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color

Context

Advertising Campaign, Editorial