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BrandSouth East Centre for Contemporary Art
ProjectBrand Identity
Person holding a bright yellow SECCA shop paper bag with black and white typography outdoors in hard sunlight.

South East Centre for Contemporary Art Brand Identity 2024

Associated creatives

Primary Works
Primary WorksGraphic Design
Katherine Lu
Katherine LuPhotography
David Rogers
David RogersPhotography
Sam Morgan
Sam MorganWeb Development

Tags

yellow paper bagyellow bagpaper bagshopping bagsecca shop bag

Description

This photograph captures a person holding a vibrant yellow paper shopping bag outdoors under direct, harsh sunlight. The bag prominently features the text SECCA SHOP in bold typography, alongside institutional branding for the South East Centre for Contemporary Art. The composition focuses tightly on the bag against dark trousers and a paved ground background, showcasing crisp graphic design and tactile paper textures under high-contrast lighting.

Style

Horizontal, Commercial, Clean

Industries

Specialty Retailers

Color

Golden Yellow (70%)
Jet Black (30%)

Background

Street

Context

Advertising Campaign