South East Centre for Contemporary Art Brand Identity 2024

Description

This image showcases an outdoor branding poster for the South East Centre for Contemporary Art, mounted within a metal frame against a backdrop of dense green trees and a stone planter wall. The striking banner features a bright green background with prominent, stencil-style white typography listing cultural themes and community values including art, culture, connection, and education. The composition is captured outdoors under natural light with a blurred figure passing on the right side, creating a sense of urban environment context. Graphic design and photography contributions are credited to Primary Works, Katherine Lu, and David Rogers.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Long exposure, Natural light

Industries

Digital Media & Publishers

Color

Background

Park

Context

Advertising Campaign, Out of Home (OOH)