Home
·Media
·Piedmont Arts Fund Brand Identity Red Tote Bag

Person wearing a black hoodie and pants holding a red tote bag with white typography outdoors in front of flower bushes.

Brand Identity 2021

Associated creatives

Description

A person stands outdoors wearing a black hoodie and black pants while carrying a vibrant red tote bag featuring large white typographic elements. The bag serves as a central prop in this brand identity piece created by Mucho for the Piedmont Arts Fund. The background features a paved path alongside lush green foliage and bright pink flowers under natural daylight. The composition focuses on the rear three-quarter profile of the subject, highlighting the graphic design applied to the canvas bag.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Typography, Natural light

Color

Jet Black (50%)

Scarlet (50%)

Background

Street

Context

Advertising Campaign