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Open brochure spread for SECCA brand identity featuring typography and an Archibald Prize 2023 regional tour portrait against a black background

South East Centre for Contemporary Art Brand Identity 2024

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Description

This image displays an open brochure spread set against a solid black background, showcasing clean graphic design and typography as part of the Brand Identity project for the South East Centre for Contemporary Art (SECCA). The left page features dark styling with white text detailing SECCA's summer program and exhibition offerings. The right page features a crisp white layout incorporating exhibition details for the Archibald Prize 2023 Regional Tour alongside a portrait photograph. The composition demonstrates a strong contrast between dark and light pages with precise alignment and structured grid layouts.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Digital Media & Publishers

Color

Pure White (50%)
Jet Black (50%)

Background

White Seamless

Context

Website / Web