Lens Brand Identity 2023

Description

This brand identity project for Lens showcases a dark grey canvas tote bag resting casually on a weathered wooden artist chair. The bag features prominent white typographic branding reading Culture Commerce Creativity alongside smaller Lens text below. Natural light casts sharp diagonal shadows across the concrete floor and wooden chair structure, highlighting the textured fabric surface of the tote. Rogue Studio created the graphic design for this project, capturing a clean and minimalist commercial aesthetic.

Style

Artistic, Vertical, Warm, Clean

Techniques

Natural light

Industries

E-commerce Platforms

Color

Background

Concrete Texture

Context

E-commerce / Product