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ProjectBrand Identity
Curved reception desk featuring raised white SECCA lettering and logo with integrated LED strip lighting underneath.

Brand Identity 2024

Associated creatives

Primary Works
Primary WorksGraphic Design
Katherine Lu
Katherine LuPhotography
David Rogers
David RogersPhotography
Sam Morgan
Sam MorganWeb Development

Tags

reception deskSECCA logo signcurved reception counterSECCA letteringreception counterSECCA signdesk

Description

This interior photograph showcases a custom curved reception desk designed for the South East Centre for Contemporary Art brand identity project. The front panel features a corrugated white texture illuminated by a continuous LED strip running beneath the wooden countertop. Prominent raised white lettering spells out SECCA, accompanied by the full institutional name stacked vertically to the right. Partial figures of staff members are visible in the blurred background behind the service counter.

Style

Horizontal, Commercial, Clean

Industries

Digital Media & Publishers

Color

Pure White (60%)
Medium Grey (40%)

Background

Office

Context

Brand Film / Corporate Video