McMaster Museum of Art Brand Identity 2021

Description

Graphic design brand identity project for the McMaster Museum of Art featuring custom typographic canvas tote bags designed by Underline Studio. Two white fabric tote bags are presented against a deep black background, showing both the front and back sides with minimalist black typography and curved parenthesis branding elements. The left bag displays large 'M(M' lettering, while the right bag shows ')A' alongside smaller supporting text reading 'A meeting space for campus & community'. The clean composition highlights the graphic design elements of the museum's visual identity system.

Style

Horizontal, Commercial, Clean

Techniques

Typography, 3D render / CGI

Color

Background

Black Seamless

Context

Advertising Campaign, E-commerce / Product