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Brand
McMaster Museum of Art
ProjectBrand Identity
Two white canvas tote bags with black typographic branding displayed against a solid black background.

McMaster Museum of Art Brand Identity 2021

Associated creatives

Underline Studio
Underline StudioGraphic Design

Tags

white tote bagtote bagwhite bagcanvas tote bagbrand identity designtypographic tote bag

Description

Graphic design brand identity project for the McMaster Museum of Art featuring custom typographic canvas tote bags designed by Underline Studio. Two white fabric tote bags are presented against a deep black background, showing both the front and back sides with minimalist black typography and curved parenthesis branding elements. The left bag displays large 'M(M' lettering, while the right bag shows ')A' alongside smaller supporting text reading 'A meeting space for campus & community'. The clean composition highlights the graphic design elements of the museum's visual identity system.