SKIMS Cold Weather Fall 2024 Ad Campaign 2025

Description

This image from the SKIMS Cold Weather Fall 2024 ad campaign features a model captured from behind in a three-quarter pose, showcasing a dark grey fleece zip jacket and matching fleece pants with a zippered pocket detail. The subject has long dark braided hair flowing down her back. The setting evokes an outdoor winter environment with a dark, moody atmosphere and soft lighting effects. Hugh Wilson photographed the campaign, featuring styling by David Friend, makeup by Esther Foster, and modeling by Tashi Cheodak.

Style

Vertical, Commercial, Moody, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Snowfield

Context

Advertising Campaign