SKIMS Cold Weather Fall 2024 Ad Campaign 2025

Description

This photograph for the SKIMS Cold Weather Fall 2024 ad campaign features model Tashi Cheodak posing outdoors in a wintry forest setting. The subject wears a matching cream-colored fleece zip-up top, low-rise lounge pants, and a fluffy white bucket hat. The snowy path and dark, towering pine trees in the background create a cold, atmospheric night scene. The lighting is soft and directional, highlighting the textures of the plush loungewear against the winter landscape. Hugh Wilson captured the campaign, with styling by David Friend and makeup by Esther Foster.

Style

Editorial, Vertical, Warm, Gritty

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Forest

Context

Advertising Campaign