SKIMS Cold Weather Fall 2024 Ad Campaign 2025

Description

This image for the SKIMS Cold Weather Fall 2024 ad campaign features a model viewed from behind, standing on a snow-covered path in a dark forest at night. The model wears a black textured fleece zip-up jacket, black shorts, sheer dark tights, dark leg warmers, and black winter boots with furry cuffs. The lighting is cool and moody, casting soft shadows across the snowy landscape and tall pine trees that line the path. Hugh Wilson photographed the campaign, with modeling by Tashi Cheodak, styling by David Friend, and makeup by Esther Foster.

Style

Editorial, Vertical, Moody, Desaturated

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Forest

Context

Advertising Campaign