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BrandSKIMS
ProjectCold Weather Fall 2024 Ad Campaign
Model wearing a blue fleece jacket against an atmospheric snowy outdoor backdrop for SKIMS Cold Weather campaign.

SKIMS Cold Weather Fall 2024 Ad Campaign 2025

Associated creatives

Hugh Wilson
Hugh WilsonPhotographer
Tashi Cheodak
Tashi CheodakModels
David Friend
David FriendStylist
Esther Foster
Esther FosterMakeup

Tags

woman wearing blue fleece jacketblue fleece jacketfleece jacketwoman in blue jacketasian woman modelingwoman posing outdoors

Description

This portrait image for the SKIMS Cold Weather Fall 2024 ad campaign features model Tashi Cheodak wearing a soft blue fleece zip-up jacket. Styled by David Friend with makeup by Esther Foster, the subject poses against a cool, dark atmospheric background scattered with falling snowflakes. The soft lighting and muted tones accentuate the tactile texture of the outerwear, creating an intimate yet wintry mood. Hugh Wilson captured the campaign photograph.

Style

Vertical, Commercial, Desaturated, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Royal Blue (90%)

Background

Forest

Context

Advertising Campaign