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  • ·SKIMS Cold Weather Campaign Fall 2024 Editorial
BrandSKIMS
ProjectCold Weather Fall 2024 Ad Campaign
Model wearing dark loungewear and winter boots standing on a snowy forest path during a snowfall for SKIMS

SKIMS Cold Weather Fall 2024 Ad Campaign 2025

Associated creatives

Hugh Wilson
Hugh WilsonPhotographer
Tashi Cheodak
Tashi CheodakModels
David Friend
David FriendStylist
Esther Foster
Esther FosterMakeup

Tags

woman in dark loungewear standing on snowwoman standing on snowdark loungewearwoman in winter bootswinter bootsfleece jacketsnowy forest path

Description

This vertical campaign image for the SKIMS Cold Weather Fall 2024 collection features model Tashi Cheodak standing on a snow-covered forest path while gentle snow falls around her. She wears a dark thermal tank top, form-fitting leggings, ribbed leg warmers, and dark fur-trimmed winter boots, wrapped in an oversized dark fleece zip-up jacket. The lighting is soft and diffused, creating a moody winter atmosphere among towering pine trees. Hugh Wilson photographed the campaign, styled by David Friend with makeup by Esther Foster.

Style

Editorial, Vertical, Moody, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black (70%)
Charcoal (30%)

Background

Forest

Context

Advertising Campaign