SICKDOGWOLFMAN, Creative Agency, Melbourne

Description

An outdoor advertising billboard is mounted along a city street in Melbourne, created by creative agency SICKDOGWOLFMAN. The large hoarding features bold pink and dark red typography spelling out PBJ BON, flanked by an advertisement for a Maxibon peanut jam with butter ice cream. In the center, a digital screen inset within the hoarding displays two costumed characters running and riding skateboards down a paved path. A pedestrian walks past the billboard along the sidewalk in the foreground. Natural daylight illuminates the urban scene, which includes multi-story buildings and tram tracks.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Fast Food

Color

Background

Street

Context

Out of Home (OOH)