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Two gourmet chocolate ice cream bars with bites taken out, garnished with citrus slices and nuts against a dark background.

Jamie Macfadyen, Photographer, Sydney

Associated creatives

Description

This commercial advertising photograph by Jamie Macfadyen features two gourmet chocolate ice cream bars placed centrally against a deep dark background. Each ice cream bar has a bite taken out at the top, revealing swirled interiors of golden caramel and rich chocolate ice cream. The bars are coated in smooth milk chocolate, with one textured by visible nut pieces. The composition is elegantly framed with fresh blood orange slices, whole macadamia nuts, and dark green leaves interspersed around the base and edges. Dramatic low-key studio lighting highlights the glossy sheen of the chocolate coatings and the creamy textures of the exposed interiors. Connoisseur brand typography and promotional text appear cleanly on the left side of the frame.

Style

Horizontal, Commercial, Moody, Polished

Techniques

Low-key / chiaroscuro

Industries

CPG / Packaged Food

Color

Chocolate (70%)

Burnt Orange (30%)

Background

Black Seamless

Context

Advertising Campaign