Jean-Yves Lemoigne, Photographer, London

Description

This vibrant advertising campaign image by photographer and art director Jean-Yves Lemoigne features a smiling young woman caught mid-stride in a dynamic running pose. She wears a colourful layered outfit consisting of a bright yellow jacket, striped top, and multi-toned skirt, accessorized with sandals and sneakers. Her figure intersects with a surreal, fragmented landscape montage that transitions from a sandy beach on the left to a city skyline and a lush green park on the right. A glossy chocolate swirl and a giant Dove ice cream bar float on the left side, while the Dove brand logo and the tagline 'Choose pleasure all summer long' appear in the upper right. The lighting is bright and sunlit, casting crisp shadows on the stone walkway below.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

VFX / visual effects

Industries

CPG / Packaged Food

Color

Context

Advertising Campaign