SANA Amsterdam Brand Identity 2022

Description

A large rectangular illuminated billboard is mounted above a set of escalators inside a modern transit or underground station. The billboard features a vibrant yellow background with bold black typography reading Eliminating commodity driven deforestation in the financial sector alongside a Deforestation Free Finance logo and graphic chevron patterns resembling rising trees. The surrounding architectural environment consists of dark metallic ceiling panels with recessed lighting fixtures and curved escalator railings in the foreground. The composition is captured from a low angle, emphasizing the scale of the public installation within the urban transit infrastructure.

Style

Horizontal, Commercial, Clean

Industries

Investment & Wealth

Color

Background

Transport Hub

Context

Out of Home (OOH)