SANA Amsterdam
Brand Identity
Sep 2022
The brand identity for SANA Amsterdam spans a diverse range of deliverables, from expansive outdoor advertising to precise product packaging and editorial layouts. The work leverages clean typography and a bold, monochromatic color palette to establish a cohesive visual presence across both physical and digital touchpoints. Execution includes minimalist product photography featuring amber glass vessels and supplement packaging, alongside structured publication designs that incorporate editorial photography and negative space. The campaign extends into urban environments, utilizing large-scale billboard installations that feature striking graphic patterns and informative messaging. Collaborative efforts on the project involved Pano, Madeline Montoya, BRUD Creative, OGV Design Studio, and MONDIAL.
Horizontal, Commercial, Clean, Minimalist
White Seamless
