SANA Amsterdam Brand Identity 2022

Description

Three vertical advertising posters stand outdoors against a backdrop of green vegetation and concrete pavement, displaying distinct brand identity designs for SANA Amsterdam. The left poster features a purple background with bold black text proclaiming it is software for humans alongside an illustration of a figure working. The center poster uses a pale grey background with large black lettering and a seated character atop an hourglass structure. The right poster presents an orange background with bold text advising to take the risk out of risk, paired with an illustration of a character holding a magnifying glass. The clean graphic design and contrasting color palette create a striking visual presence in an outdoor setting.