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  • ·RW&CO. Holiday 2024 Campaign Editorial
BrandRW&CO.
ProjectHoliday 2024 Ad Campaign
Model in black patterned dress reclining on a patterned vintage sofa surrounded by purple flowers for RW&CO.

RW&CO. Holiday 2024 Ad Campaign 2024

Associated creatives

Ali Shams
Ali ShamsRW&CO. Creative Director
Melinda Bishara
Melinda BisharaArt Director
Julia Kennedy
Julia KennedyPhotographer
Velouria Productions
Velouria ProductionsProduction
Nadia Pizzimenti
Nadia PizzimentiStylist

Tags

woman reclining on sofawoman on sofareclining womanwomanblack patterned dresspatterned dressblack dressdressred handbaghandbag

Description

This editorial campaign image for the RW&CO. Holiday 2024 collection features a model reclining gracefully on an ornate, patterned vintage sofa. The model wears a sheer black patterned dress paired with strappy heeled sandals and statement jewellery, holding a vibrant red handbag. The dark sofa is set against a textured pinkish wall and framed by abundant arrangements of purple hydrangeas, pink roses, and wild greenery sprouting from a mossy floor. Soft lighting creates a moody, dreamlike atmosphere with gentle shadows, captured by photographer Julia Kennedy under the art direction of Melinda Bishara.

Style

Editorial, Horizontal, Moody, Warm

Industries

Luxury Fashion Houses

Color

Off-Black (50%)
Crimson (20%)

Background

Set-dressed

Context

Advertising Campaign