RW&CO. Holiday 2024 Ad Campaign 2024

Description

This fashion portrait from the RW&CO. Holiday 2024 ad campaign features a model standing indoors in a set-dressed environment filled with abundant floral arrangements and mossy ground beneath tall paneed windows. The model wears a long-sleeved red knitted dress paired with a matching red beret and a long, light-blue fuzzy scarf wrapped around her neck. She holds a pair of classic black binoculars directly up to her eyes, concealing the upper portion of her face. The lighting is soft and even, highlighting the rich textures of the knitwear against the rustic, pastel-toned background. The project was art directed by Melinda Bishara and styled by Nadia Pizzimenti, with production by Velouria Productions and photography by Julia Kennedy.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign