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·Holiday 2024 Ad Campaign

Man holding a floral magazine in front of his face against a patterned wallpaper background for RW&CO.

Man wearing a brown blazer and black trousers standing in an indoor set filled with flowers and a disco ball.

Man wearing a cap and suit standing behind a tall stack of gradient gift boxes tied with bright pink ribbons.

Man with mustache wearing grey suit and cap peeking behind a towering stack of gradient gift boxes tied with bright pink ribbons.

A man and a woman posing together amidst lush purple flowers and a patterned backdrop for an RW&CO. holiday campaign.

A man in a tan suit and a woman in a fur coat and white dress seated together against a pink textured wall.

Smiling woman in a faux fur coat and a man in a tweed suit posing together against a pink textured wall with floral arrangements.

Woman with curly dark hair reclining on a patterned couch surrounded by purple flowers and mossy ground for RW&CO.

Model in black patterned dress reclining on a patterned vintage sofa surrounded by purple flowers for RW&CO.

Model wearing a white dress, long black sheer gloves, and floral earrings holding a large floor lamp.

Model wearing white furry ushanka hat, dark winter coat, and satin skirt standing in front of floral window backdrop.

A man in a green sweater and a woman in a fluffy white hat posing together in a rosy interior room for the RW&CO. Holiday 2024 campaign.

A man and woman posing together indoors wearing winter fashion apparel for an RW&CO. holiday ad campaign.

Woman in a red dress and beret holding binoculars to her eyes, wearing a light blue scarf.

Young man holding vintage binoculars wearing plaid shirt and draped knit scarf against a floral window set

Man and woman standing indoors in front of large windows looking through binoculars amidst a floral indoor garden set

Model seated on a vintage trunk wearing a black cardigan, black skirt, patterned tights, and a dark floral hat

Woman with curly dark hair wearing a dark coat and black dress standing before large windows inside a room filled with flowers and moss.

Woman in dark turtleneck and sheer skirt standing among flowers near a window for RW&CO.

RW&CO. Holiday 2024 Ad Campaign 2024

About

The RW&CO. Holiday 2024 campaign transcends the traditional constraints of seasonal advertising, leaning into a surreal, whimsical narrative that merges high-end fashion with enchanted, dreamlike interiors. Under the expert creative direction of Ali Shams, with art direction by Melinda Bishara, the project establishes a sophisticated visual language that balances structured, tailored silhouettes with an abundant, moss-laden floral landscape. Photographer Julia Kennedy masterfully utilizes natural light to capture the interplay of textures—ranging from chunky knit wools and polished satin to faux fur and lace—creating a cinematic quality that feels both intimate and expansive. The deliberate use of vintage-style set elements, such as distressed dusty-pink walls, ornate arched window frames, and curated botanical arrangements, evokes an atmospheric, narrative-driven aesthetic that sets this work apart from standard commercial output. Stylist Nadia Pizzimenti rounds out the production, meticulously layering garments and accessories that reinforce the campaign's playful, festive spirit. By incorporating techniques like live-action captures of falling snow alongside editorial minimalism, the campaign creates a cohesive, evocative world. This collection of imagery functions as a masterclass in editorial fashion storytelling, where the clothing serves as the foundation for a larger, imaginative, and highly stylized holiday fantasy that invites the viewer into a meticulously curated, otherworldly space.