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ProjectHoliday 2024 Ad Campaign
Young man holding vintage binoculars wearing plaid shirt and draped knit scarf against a floral window set

Holiday 2024 Ad Campaign 2024

Associated creatives

Ali Shams
Ali ShamsRW&CO. Creative Director
Melinda Bishara
Melinda BisharaArt Director
Julia Kennedy
Julia KennedyPhotographer
Velouria Productions
Velouria ProductionsProduction
Nadia Pizzimenti
Nadia PizzimentiStylist

Tags

young man holding binocularsyoung manman holding binocularsman with binocularsbinocularsplaid shirtknit scarfdraped scarf

Description

This portrait from the RW&CO. Holiday 2024 ad campaign was photographed by Julia Kennedy with art direction by Melinda Bishara and styling by Nadia Pizzimenti. A young male model stands in profile, looking back toward the camera while holding small vintage binoculars. He wears a dark plaid button-down shirt paired with a draped neutral knit sweater scarf over his shoulders. The set features arched windows framing a misty, floral-filled interior backdrop with mossy ground and pink walls. The lighting is soft and diffused, highlighting the tactile textures of the knitwear and foliage.

Style

Vertical, Commercial, Earthy, Polished

Techniques

Natural light

Industries

High Street Fashion

Color

Camel (40%)
Espresso (60%)

Background

Set-dressed

Context

Advertising Campaign