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Curved digital billboard on a city building displaying a Ray-Ban Meta smart glasses advertisement with a woman wearing sunglasses.

Ray-Ban Meta Global Smart Glasses Campaign 2025

Associated creatives

Tags

Description

A large-scale curved digital LED billboard wraps around the corner of a multi-story urban building, displaying an advertisement for Ray-Ban Meta smart glasses. The visual features a close-up portrait of a woman with braided hair wearing black smart sunglasses with tinted lenses. Bold white typographic overlay reads 'HEY META, TAKE A PHOTO' alongside the brand logos and camera interface graphics. In the foreground, the motion-blurred roof of a city transit bus cuts across the lower street level.

Style

Vertical, Commercial, Polished

Industries

Consumer Electronics

Color

Teal (50%)
Jet Black (30%)

Background

Commercial Office

Context

Out of Home (OOH)