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Brand
Ray-Ban Meta
ProjectGlobal Smart Glasses Campaign
Curved digital billboard on a city building displaying a Ray-Ban Meta smart glasses advertisement with a woman wearing sunglasses.

Ray-Ban Meta Global Smart Glasses Campaign 2025

Associated creatives

Matija Gabrilo
Matija GabriloSenior Art Director

Tags

digital billboardcurved billboardsmart glasses adsmart sunglasseswoman wearing smart glasseswoman wearing sunglassesblack sunglassesray ban sunglasses

Description

A large-scale curved digital LED billboard wraps around the corner of a multi-story urban building, displaying an advertisement for Ray-Ban Meta smart glasses. The visual features a close-up portrait of a woman with braided hair wearing black smart sunglasses with tinted lenses. Bold white typographic overlay reads 'HEY META, TAKE A PHOTO' alongside the brand logos and camera interface graphics. In the foreground, the motion-blurred roof of a city transit bus cuts across the lower street level.