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  • ·Ray-Ban Meta Smart Glasses Campaign by Matija Gabrilo
Brand
Ray-Ban Meta
ProjectGlobal Smart Glasses Campaign
Diptych of two women wearing smart glasses, one bending backward during a video call and one in a red jacket holding guitars.

Ray-Ban Meta Global Smart Glasses Campaign 2025

Associated creatives

Matija Gabrilo
Matija GabriloSenior Art Director

Tags

ray ban meta smart glassessmart glassesblack smart glassessmart eyewearwoman in red leather jacketred leather jacketred varsity jacketwoman bending backwardsblonde woman in sweatpantswoman with braids

Description

A campaign diptych created for the Ray-Ban Meta Global Smart Glasses Campaign, with senior art direction by Matija Gabrilo. The left frame captures a blonde woman in a backbend pose on a wooden studio floor wearing black smart glasses, framed by outstretched hands and a WhatsApp video calling interface overlay. The right frame features a woman with long braided hair wearing black smart glasses and an oversized red varsity jacket, gesturing toward electric guitars accompanied by Meta AI voice prompt graphics. The visual presentation pairs clean studio lighting with candid lifestyle framing to highlight the wearable technology in active creative scenarios.

Style

Horizontal, Commercial, Polished, Graphic

Techniques

Soft Light

Industries

Consumer Electronics

Color

Jet Black (40%)
Scarlet (30%)
Medium Grey (20%)

Context

Advertising Campaign