Ray-Ban Meta Global Smart Glasses Campaign 2025

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A campaign diptych created for the Ray-Ban Meta Global Smart Glasses Campaign, with senior art direction by Matija Gabrilo. The left frame captures a blonde woman in a backbend pose on a wooden studio floor wearing black smart glasses, framed by outstretched hands and a WhatsApp video calling interface overlay. The right frame features a woman with long braided hair wearing black smart glasses and an oversized red varsity jacket, gesturing toward electric guitars accompanied by Meta AI voice prompt graphics. The visual presentation pairs clean studio lighting with candid lifestyle framing to highlight the wearable technology in active creative scenarios.