Ray-Ban Meta: Global Smart Glasses Campaign
Brand
Date
Sep 2025
Description
The Ray-Ban Meta Global Smart Glasses Campaign presents a clean, multi-platform look at wearable technology. The imagery focuses on the integration of camera sensors and AI features within the iconic eyewear design, balancing commercial product presentation with expressive lifestyle portraiture. Under the direction of creative director and senior art director Matija Gabrilo, the campaign employs polished studio lighting and minimalist backgrounds to emphasize the diverse styles of the frames. The execution leans into clean, graphic compositions that bridge static e-commerce visuals with dynamic digital billboard displays and interactive interface design.
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