Ray-Ban Meta

Sep 2025

The Ray-Ban Meta Global Smart Glasses Campaign translates wearable technology into a lifestyle-focused visual narrative. This commercial project centers on a series of studio-based portraits and digital compositions that emphasize the sleek design and integrated camera hardware of the smart eyewear. Across a range of diverse subjects, the imagery leans into polished beauty lighting and minimalist backdrops to highlight the product’s tactile textures and frames. Creative direction by Matija Gabrilo brings a cohesive aesthetic to the multi-format campaign, which spans high-impact digital billboards, e-commerce web design, and graphic-driven social assets. By pairing clean studio framing with candid lifestyle elements and interface overlays, the campaign demonstrates the smart glasses in active use. The execution prioritizes commercial clarity, utilizing soft, directional lighting and balanced compositions to bridge the gap between technical hardware and high-fashion accessories.