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Brand
Ray-Ban Meta
ProjectGlobal Smart Glasses Campaign
Black man with twin afro puffs wearing clear frame smart glasses and a grey blazer against an off-white background.

Ray-Ban Meta Global Smart Glasses Campaign 2025

Associated creatives

Matija Gabrilo
Matija GabriloSenior Art Director

Tags

black man wearing clear glassesblack man wearing glassesman wearing clear glassesman wearing glassesblack manclear frame glassestransparent glassessmart glassesclear glasses

Description

A close-up studio portrait captures a Black man looking straight ahead while showcasing transparent-frame Ray-Ban Meta smart glasses with integrated corner cameras. The subject features distinct twin afro puffs with a defined center part, accessorized with a subtle silver chain necklace. He wears a structured grey suit jacket layered over an off-white shirt against a flat, neutral off-white background. The lighting is diffused and balanced, emphasizing clean edges, minimal contrast, and polished commercial presentation.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Eyewear

Color

Medium Grey (40%)
Jet Black (30%)

Background

White Seamless, House

Context

Advertising Campaign