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  • ·Ray-Ban Meta Smart Glasses Campaign by Matija Gabrilo
Brand
Ray-Ban Meta
ProjectGlobal Smart Glasses Campaign
A Black woman with long braids wearing black smart glasses, a backwards cap, and layered silver chains against a blue background.

Ray-Ban Meta Global Smart Glasses Campaign 2025

Associated creatives

Matija Gabrilo
Matija GabriloSenior Art Director

Tags

black woman wearing smart glassesblack woman wearing glassesblack womansmart glassesblack smart glassesray ban meta glassesblack backwards capbackwards capblack baseball capbox braidsbraided hair

Description

A close-up portrait of a young Black woman gazing upward while wearing black Ray-Ban Meta smart glasses, created for the Global Smart Glasses Campaign art directed by Matija Gabrilo. She wears a black cap turned backwards over long box braids with brown highlights, paired with layered silver chain necklaces and a black ribbed tank top. Clean studio lighting illuminates the contours of her face and the sleek finish of the eyewear against a solid blue seamless backdrop.

Style

Vertical, Commercial, Clean, Polished

Techniques

Soft Light

Industries

Eyewear

Color

Jet Black (50%)
Caramel (20%)

Background

Coloured Seamless, Commercial Kitchen

Context

Advertising Campaign