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Brand
Ray-Ban Meta
ProjectGlobal Smart Glasses Campaign
Profile view of a person wearing clear-frame smart glasses and a tailored grey suit jacket against an off-white studio background.

Ray-Ban Meta Global Smart Glasses Campaign 2025

Associated creatives

Matija Gabrilo
Matija GabriloSenior Art Director

Tags

transparent smart glassessmart glassesclear frame glassesray ban meta glassesblack person profileblack persongrey suit jacketgrey suittailored jacket

Description

Studio profile shot for the Ray-Ban Meta Global Smart Glasses Campaign, art directed by Matija Gabrilo. A Black subject is captured in side profile looking upward, wearing transparent smart glasses and a structured grey suit jacket. The composition utilizes focused directional lighting against a minimalist off-white seamless background.

Style

Horizontal, Commercial, Polished, Minimalist

Techniques

Soft Light

Industries

Eyewear

Color

Medium Grey (50%)
Off-Black (40%)

Background

White Seamless, House

Context

Advertising Campaign