Logo
  • Home
  • ·Media
  • ·Ray-Ban Meta Smart Glasses Campaign by Matija Gabrilo
Brand
Ray-Ban Meta
ProjectGlobal Smart Glasses Campaign
Tattooed man with a full grey beard wearing black smart glasses and a dark ribbed tank top against a warm neutral studio backdrop.

Ray-Ban Meta Global Smart Glasses Campaign 2025

Associated creatives

Matija Gabrilo
Matija GabriloSenior Art Director

Tags

tattooed man wearing smart glassesman wearing smart glassestattooed man with beardman with grey beardtattooed manblack smart glassesblack glassessmart glassesgrey beard

Description

A close-up studio portrait shows a man with extensive tattoos across his neck, chest, and arms posing against a seamless warm beige backdrop for the Ray-Ban Meta Global Smart Glasses campaign. He sports a full white and grey beard and wears thick black-rimmed smart glasses fitted with subtle corner optical sensors. Dressed in a dark ribbed tank top accented with layered pendant necklaces, he looks directly toward the camera with an open-mouthed, expressive gaze. The frame is lit with clean, soft directional lighting that highlights the detailed skin texture and facial hair.

Style

Vertical, Commercial, playful, Warm, Clean

Techniques

Soft Light

Industries

Eyewear

Color

Off-Black (30%)
Silver (30%)

Background

Coloured Seamless, Rooftop

Context

Advertising Campaign