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  • ·Ralphs New York Fall 2024 Campaign by Ralph Lauren
BrandRalph Lauren
Project'Ralph's New York' Fall 2024 Ad Campaign
Black and white image of a man holding a bicycle walking alongside a woman wearing a blazer and long dress in a park.

Ralph Lauren 'Ralph's New York' Fall 2024 Ad Campaign 2024

Associated creatives

Ralph Lauren
Ralph LaurenRalph Lauren Creative Director
Lachlan Bailey
Lachlan BaileyPhotographer
Jacob Sutton
Jacob SuttonVideographer
New York City
New York CityLocation
“New York State of Mind” – Alicia Keys
“New York State of Mind” – Alicia Keys

Tags

man and woman walkingman walkingwoman walkingman holding bicyclevintage bicycleknitted vesttrousersflat capoversized blazerlong dresstwo people walkingtwo people

Description

This black and white campaign image for Ralph Lauren features a man and a woman walking together along a paved pathway in a park. The man wears a flat cap, knitted vest, trousers, and holds a vintage bicycle by the handlebars. The woman wears an oversized blazer over a patterned long dress. The scene is shot in a classic documentary style with natural lighting, captured by photographer Lachlan Bailey for the Fall 2024 Ralph's New York ad campaign.

Style

Documentary, Horizontal, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Background

Park

Context

Advertising Campaign