'Ralph's New York' Fall 2024 Ad Campaign 2024

Description

Captured in black and white by photographer Lachlan Bailey, this advertising campaign image for Ralph Lauren features two models walking together down grand stone steps in New York City. The man on the left wears a baseball cap, a cable-knit sweater vest, a dark double-breasted coat, and jeans while holding a coffee cup. The woman on the right wears a collared shirt under a blazer with a tie and jeans, linked arm-in-arm with her companion. The composition uses natural daylight and a documentary style to evoke classic New York tailoring and timeless sophistication.

Style

Editorial, Horizontal, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Civic Building

Context

Advertising Campaign