Ralph Lauren 'Ralph's New York' Fall 2024 Ad Campaign 2024

Description

This black and white image from the Ralph Lauren Fall 2024 ad campaign, titled 'Ralph's New York', was photographed by Lachlan Bailey in New York City. A female model stands on a Gothic-detailed architectural rooftop overlooking the sprawling Manhattan skyline, featuring the Empire State Building prominently in the background. She wears dark sunglasses, a structured black blazer over a crisp white shirt with an oversized black ribbon bow tie, and a matching skirt, while holding a black leather shoulder handbag by its strap. The natural daylight creates high-contrast monochrome tones across her apparel and the surrounding cityscape, capturing a sophisticated editorial aesthetic.

Style

Editorial, Horizontal, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

Rooftop

Context

Advertising Campaign