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  • ·Ralph Lauren Fall 2024 Ad Campaign Editorial
BrandRalph Lauren
Project'Ralph's New York' Fall 2024 Ad Campaign
Model wearing a leather jacket, striped tie, wide trousers, and a wide-brim hat, holding a bicycle and handbag.

Ralph Lauren 'Ralph's New York' Fall 2024 Ad Campaign 2024

Associated creatives

Ralph Lauren
Ralph LaurenRalph Lauren Creative Director
Lachlan Bailey
Lachlan BaileyPhotographer
Jacob Sutton
Jacob SuttonVideographer
New York City
New York CityLocation
“New York State of Mind” – Alicia Keys
“New York State of Mind” – Alicia Keys

Tags

woman in leather jacketleather jacketwoman wearing hatwoman in wide trousersmodel posing with bicyclestriped tiesuede handbagwoman holding handbag

Description

This black-and-white fashion editorial image from the Ralph Lauren Fall 2024 ad campaign features a model posing outdoors in New York City with a bicycle. The model wears a dark leather bomber jacket with a New York Yankees logo, a striped tie, wide pleated trousers, a wide-brim hat, and holds a curved suede handbag. Captured by photographer Lachlan Bailey, the shot combines classic tailoring with urban sportswear elements against a stone architectural backdrop.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Medium Grey (50%)

Background

Street

Context

Advertising Campaign