'Ralph's New York' Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This black and white portrait features a Black male model captured in New York City for the Ralph Lauren Fall 2024 advertising campaign. Photographed by Lachlan Bailey, the subject wears a sophisticated layered ensemble consisting of a patterned shirt, a denim jacket, and a long wool coat adjusted at the collar. His pose is poised and direct, with a wristwatch and bracelet visible on his wrist. The monochromatic composition employs natural outdoor lighting against soft architectural stone columns in the background. The detailed layering and textures highlight classic American tailoring.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Background
Residential Building
Context
Advertising Campaign