Ralph Lauren 'Ralph's New York' Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This black and white fashion campaign image for Ralph Lauren features a man and a woman embracing on a New York City rooftop, with the iconic Manhattan skyline visible in the background. The female model wears a heavy shearling-lined leather aviator jacket, while the male model is dressed in a dark velvet jacket and a crisp white shirt. Captured by photographer Lachlan Bailey as part of the 'Ralph's New York' Fall 2024 ad campaign, the portrait utilizes high-contrast monochrome tones and natural daylight to highlight the rich textures of their outerwear against the urban panorama. The composition frames the couple tightly against the railing, creating an intimate cinematic feel.
Style
Editorial, Horizontal, Cinematic, Monochrome
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Background
Rooftop
Context
Advertising Campaign