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BrandProenza Schouler
ProjectSpring 2025 Ad Campaign
Model in a red dress reclining against a red backdrop for the Proenza Schouler Spring 2025 ad campaign.

Proenza Schouler Spring 2025 Ad Campaign 2025

Associated creatives

Jack McCollough & Lazaro Hernandez
Jack McCollough & Lazaro HernandezProenza Schouler Creative Directors
Tim Elkaïm
Tim ElkaïmPhotographer
Betsy Gaghan
Betsy GaghanModel
Charlotte Collet
Charlotte ColletStylist
Ramona Eschbach
Ramona EschbachHair
Jen Myles
Jen MylesMakeup
Ashley Brokaw
Ashley BrokawCasting Director
Eric Mestman
Eric MestmanSet Designer

Tags

woman in red dressred dresswomanred pleated dresspleated dressdressfringed sandalsfringed shoessandals

Description

This fashion image from the Proenza Schouler Spring 2025 ad campaign features a model reclining on a white upholstered surface draped with a patterned blanket, set against a vibrant red fabric backdrop. The model wears a striking red pleated dress complemented by textured footwear with fringe details. The composition is captured vertically with clean studio lighting, emphasizing the rich scarlet tones of the garment and background. A potted plant peeks into the frame on the right side, adding an organic element to the scene. The brand name Proenza Schouler appears in clean white typography across the top and bottom of the frame.

Style

Vertical, Commercial, Saturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Scarlet (80%)

Background

Set-dressed

Context

Advertising Campaign