Proenza Schouler Spring 2025 Ad Campaign 2025

About

This photograph for the Proenza Schouler Spring 2025 ad campaign features a model seated on a white floor against a minimalist white wall. The subject wears a crisp white long-sleeved shirt paired with a textured fringe skirt and black strappy slingback shoes, while holding a white handbag. A large potted plant sits in the right background, providing a subtle organic contrast to the clean studio environment. Bold blue typography spelling the brand name frames the top and bottom of the composition. The lighting is bright and clean, emphasizing the structured garments and monochromatic palette.