Proenza Schouler Spring 2025 Ad Campaign 2025

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This fashion campaign image for Proenza Schouler features a female model seated on a white ceramic planter in a bright, minimalist studio setting. She wears an oversized blue and white striped button-down shirt paired with dark fringed footwear, while holding a structured black leather handbag across her lap. A potted tropical plant stands in the background next to a pale architectural partition. The clean, bright lighting highlights the sharp tailoring and distinct textures of the apparel and accessories.