Proenza Schouler Spring 2025 Ad Campaign 2025

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This fashion editorial image for the Proenza Schouler Spring 2025 ad campaign features model Betsy Gaghan seated amidst a collection of striped textiles and studio props. Photographed by Tim Elkaïm with creative direction by Jack McCollough and Lazaro Hernandez, the composition highlights a sleeveless blue and white striped dress paired with blue sneakers. The studio environment includes stacked cushions and soft backdrops with clean, bright lighting. Styling by Charlotte Collet, hair by Ramona Eschbach, makeup by Jen Myles, casting by Ashley Brokaw, and set design by Eric Mestman complete the production.